front cover of Betsy Ann Plank
Betsy Ann Plank
The Making of a Public Relations Icon
Karla K. Gower
University of Missouri Press, 2022
In 1973, Betsy Ann Plank became the first woman to chair the Public Relations Society of America in its twenty-five-year history. It was a tumultuous time to assume the national association’s leadership. Civil society seemed to be fraying at the edges, and trust in political institutions and corporations had plummeted in the aftermath of Watergate. Nevertheless, Plank, in her fearless style, took up the challenge head-on. From the start and throughout the span of her sixty-three-year career in public relations, she managed to overcome the very real barriers she faced due to gender-based discrimination in what was a male-dominated industry. As a PR practitioner, Plank served as executive vice president of Daniel J. Edelman, Inc., director of PR planning at AT&T, and assistant vice president of external affairs at Illinois Bell. Beyond her service in the professional realm, Plank grew her legacy by taking the time to mentor countless PR professionals, educators, and students. She saw this dissemination of knowledge as her greatest gift to the field of public relations. In this highly readable biography, Karla Gower explores Plank’s personal life and career, tracing her evolution from a low-level job in advertising through her contributions to the rise of the rapidly changing PR industry in the 1960s and the evolution of her personal devotion to the enhancement of public relations education.
 
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front cover of The Opinions of Mankind
The Opinions of Mankind
Racial Issues, Press, and Propaganda in the Cold War
Richard Lentz and Karla K. Gower
University of Missouri Press, 2011
During the Cold War, the Soviets were quick to publicize any incident of racial hostility in the United States. Since violence by white Americans against minorities was the perfect foil to America’s claim to be defenders of freedom, news of these occurrences was exploited to full advantage by the Russians. But how did the Soviets gain primary knowledge of race riots in small American towns? Certainly, the Soviets had reporters stationed stateside, in big cities like New York, but research reveals that the majority of their information came directly from U.S. media sources.

Throughout this period, the American press provided the foreign media with information about racially charged events in the United States. Such news coverage sometimes put Washington at a disadvantage, making it difficult for government officials to assuage foreign reactions to the injustices occurring on U.S. soil. Yet in other instances, the domestic press helped to promote favorable opinions abroad by articulating themes of racial progress. While still acknowledging racial abuses, these press spokesmen asserted that the situation in America was improving. Such paradoxical messages, both aiding and thwarting the efforts of the U.S. government, are the subject of The Opinions of Mankind: Racial Issues, Press, and Propaganda in the Cold War.

The study, by scholars Richard Lentz and Karla K. Gower, describes and analyzes the news discourse regarding U.S. racial issues from 1946 to 1965. The Opinions of Mankindnot only delves into the dissemination of race-related news to foreign outlets but also explores the impact foreign perceptions of domestic racism had on the U.S. government and its handling of foreign relations during the period. What emerges is an original, insightful contribution to Cold War studies. While other books examine race and foreign affairs during this period of American history, The Opinions of Mankind is the first to approach the subject from the standpoint of press coverage and its impact on world public opinion.

This exhaustively researched and compellingly written volume will appeal to media scholars, political historians, and general readers alike. By taking a unique approach to the study of this period, The Opinions of Mankind presents the workings behind the battles for public opinion that took place between 1946 and 1965.
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